English to Lithuanian Marketing Marketing / Market Research merchandise

gal kas turite pasiūlymų, kaip pavadinti šį marketingo terminą lietuviškai? Štai jo angliškas apibrėžimas:

"One definition of Merchandising is a marketing practice in which the brand or image from one product or service is used to sell another. It is most prominently seen in connection with films, usually those in current release and with television shows oriented towards children.

Trademarked brand names, logos, or character images are licensed to manufacturers of products such as toys or clothing, who then make items in or emblazoned with the image of the license, hoping they'll sell better than the same item with no such image."