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Glossary entry

Spanish term or phrase:

proyectivamente

English translation:

projected, predicted, thought likely to be

Added to glossary by Comunican
Aug 9, 2008 13:12
15 yrs ago
Spanish term

Proyectivamente

Spanish to English Marketing Marketing
more lazy / pretentious market research speak!

This is part of a presentation on beers and it is in a section about what matters for non-drinkers of the brand:

"No es muy diferente a las brands of referencia
Proyectivamente es of un sabor más fuerte"

Any ideas, please?
Thanks!
Proposed translations (English)
4 projected, predicted, thought likely to be
3 +3 projectively
3 it boasts/packs a stronger taste

Discussion

David Hollywood Aug 9, 2008:
still haven't managed to get the hang of our new gadget :)
David Hollywood Aug 9, 2008:
my view is that they want to give their new tipple a bit of a profile to set it apart from the brands on the market so I think you can afford a wee bit of leeway on how you interpret "proyectar" ... think it should include some sort of tempting promise and looking forward to other views on this :)
David Hollywood Aug 9, 2008:
twice lol still have to get used to this new gadget lol
David Hollywood Aug 9, 2008:
I've put some ideas in the discussion box
David Hollywood Aug 9, 2008:
my ideas my view is that they want to give their new tipple a bit of a profile to set it apart from the brands on the market so I think you can afford a wee bit of leeway on how you interpret "proyectar" ... think it should include some sort of tempting promise and looking forward to other views on this :)
David Hollywood Aug 9, 2008:
my ideas my view is that they want to give their new tipple a bit of a profile to set it apart from the brands on the market so I think you can afford a wee bit of leeway on how you interpret "proyectar" ... think it should include some sort of tempting promise and looking forward to other views on this :)
Comunican (asker) Aug 9, 2008:
another example: "Una parte importante ha probado la brand (otra ha proyectado el sabor)"
Comunican (asker) Aug 9, 2008:
On the next page, they even refer to "PROYECTIVAMIENTO"!!

Proposed translations

2 hrs
Selected

projected, predicted, thought likely to be

Looks like in some kind of market research the non-drinkers of the beer have been shown the product, or an ad, and asked what they think the beer will taste like compared to the reference brands.

Example sentence:

It`s not much different to the reference brands, but is projected/predicted/thought likely to be stronger tasting.

Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Thanks to everyone for such kind input - in the end, I thought this one seemed to be right - as in, "they thought it was likely to have a strong taste""
14 mins

it boasts/packs a stronger taste

I would say in this context you have to appeal to the customer and a wee bit of poetic licence is ok :)

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Note added at 31 mins (2008-08-09 13:44:30 GMT)
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it promises to deliver a stronger taste
Note from asker:
Hi David, thanks to your reply. I am curious as to what you think "proyecto" means in this context??? See above for a bit more context, which may (or may not) help! Thanks! :-)
Something went wrong...
+3
5 mins

projectively

I know you won't like it....neither do I!

http://www.google.co.uk/search?hl=en&client=firefox-a&channe...

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Note added at 6 mins (2008-08-09 13:19:37 GMT)
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pro·jec·tive Audio Help /prəˈdʒɛktɪv/ Pronunciation Key - Show Spelled Pronunciation[pruh-jek-tiv] Pronunciation Key - Show IPA Pronunciation
–adjective
1. of or pertaining to projection.
2. produced, or capable of being produced, by projection.
3. Psychology. of, pertaining to, or noting a test or technique for revealing the hidden motives or underlying personality structure of an individual by the use of ambiguous or unstructured test materials, as ink blots, cloud pictures, or cartoons, that encourage spontaneous responses.

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Note added at 8 mins (2008-08-09 13:21:14 GMT)
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Hi, again

Look towards the bottom of this site, which is related to your topic!

http://216.239.59.104/search?q=cache:Fs7KGe1JjNkJ:www.tlgonl...

projectively

is used!

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Note added at 3 hrs (2008-08-09 17:01:24 GMT)
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Dear Comunican

You may well yet receive other answers...just wait a bit to see.
Note from asker:
Hi Liz. Thanks for your reply - you obviously have got to know me well, because you are right (!)... it sounds strange to me, but it may be that it is the right word to use... I just wish there was something a little less jargon-y... :-)
Peer comment(s):
agree Egmont
2 hrs
agree jude dabo
6 hrs
agree Cecilia Della Croce
1 day 1 hr
Something went wrong...
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