dayparting

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21:06 Mar 22, 2020
English to Bosnian translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, Internet, e-Commerce, Marketing / Market Research
English term or phrase: dayparting
Definition from WordStream:
Dayparting is a pay-per-click (PPC) advertising tactic by which you schedule ads for certain times of day or certain days of the week in order to more effectively target audiences. For example, if you’re advertising your store to local prospects, you can use dayparting to ensure that your ads only show when your store is open.

Example sentence(s):
  • For this brand, we were running Facebook Ad campaigns and Google AdWords campaigns. I utilized dayparting only on Facebook Ads, knowing that the marketers would most likely to pay attention to our ad during work hours and not in their personal hours. Disruptive Advertising
  • While dayparting is an extremely useful tool for boosting performance, it’s critical that you employ your ad scheduling strategy in a consistent manner with your campaign goals. PPC Hero
  • Dayparting is useful when you know that your ads will have a greater impact on certain days of the week or times of the day. AdRoll
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Summary of translations provided
4Tempiranje oglasa
Lidija Djujic (X)


  

Translations offered


  confidence: Answerer confidence 4/5Answerer confidence 4/5
Tempiranje oglasa


Definition from Google AdWords Marketing:
TEMPIRANJE znači da se Vaš oglas prikazuje upravo u momentu kada klijenti traže Vaš proizvod ili uslugu.
...Prije svega, oglas se postavlja besplatno, a plaća se samo kad neko klikne na Vašu reklamu (pay per click) ili ako Vas direktno pozovu. Vaša reklama u Google oglasima pruža najbolje pozicije u Google pretraživanju...

Example sentence(s):
Explanation:

Strateško tempiranje oglasa – kod remarketinga, vrlo je važno dozirati količinu i agresivnost prikazivanja oglasa. Korisnici se brzo zasite kada im se prikaže isti oglas na više lokacija u kratkom vremenskom periodu. Zato Facebook posjeduje alat koji omogućava da prikazivanje oglasa razlomite kroz više perioda u danu. Ova taktika ima posebno smisla ako dovoljno dobro poznajete svoju publiku, te možete procijeniti kada su najaktivniji na Facebooku. Tada u tim vremenskim periodima možete aktivirati oglase na sat-dva, te ih prikazati sljedeći dan u istom periodu – naravno, potpuno automatizirano.
https://webizrada.org/facebook-remarketing/


In Google Ads (formerly known as Google AdWords), this is known as dayparting (not to be mistaken with day partying) or ad scheduling.
https://www.wordstream.com/blog/ws/2014/07/30/ad-scheduling

Lidija Djujic (X)
Serbia
Local time: 16:35
Native speaker of: Native in CroatianCroatian, Native in BosnianBosnian
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