clickbait

Bulgarian translation: кликбейт

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17:54 Dec 6, 2019
English to Bulgarian translations [PRO]
Social Sciences - Journalism
Additional field(s): Internet, e-Commerce, Marketing / Market Research
English term or phrase: clickbait
Definition from Oxford Dictionary:
Online content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.

Example sentence(s):
  • All Blacks coach Steve Hansen dismissed England counterpart Eddie Jones' spying claims as a "clickbait distraction" ahead of Saturday's Rugby World Cup semi-final. France24
  • This week, in a long-expected coupling of clickbait giants, the two largest chumbox providers decided to merge. Taboola and Outbrain, both based in New York, have agreed to unite under the Taboola name, with Outbrain investors receiving shares equating to 30 percent of the combined company, plus $250 million in cash. Together, the companies said they bring in more than $2 billion annually in gross revenue. The New York Times
  • I have to look at the “15 Countries Americans Are Not Welcome In,” even though I have never been out of this country. You never know. It’s called clickbait, and it is all about getting you on a site so it can throw advertising at you. “Top 7 Stocks To Buy” should make me a millionaire — if I looked at it. Belleville News-Democrat
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Bulgarian translation:кликбейт
Definition:
Кликбейт (на английски: clickbait, в превод: „примамка за кликания“, „стръв за кликания“) е пейоративен термин, описващ уеб съдържание, което цели генерирането на приходи от онлайн реклама, правейки компромис с качеството и точността на предоставяната информация. При кликбейта се разчита на сензационни заглавия и „хващащи окото“ мини-картинки (thumbnail), които да привличат кликвания върху тях и така да насърчават разпространението и споделянето по онлайн социалните мрежи на манипулативни материали.
Selected response from:

Smilena Drumeva
Bulgaria
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
4 +3кликбейт
Smilena Drumeva


Discussion entries: 1





  

Translations offered


30 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
кликбейт


Definition from Wikipedia:
Кликбейт (на английски: clickbait, в превод: „примамка за кликания“, „стръв за кликания“) е пейоративен термин, описващ уеб съдържание, което цели генерирането на приходи от онлайн реклама, правейки компромис с качеството и точността на предоставяната информация. При кликбейта се разчита на сензационни заглавия и „хващащи окото“ мини-картинки (thumbnail), които да привличат кликвания върху тях и така да насърчават разпространението и споделянето по онлайн социалните мрежи на манипулативни материали.

Example sentence(s):
  • Facebook обяви война на кликбейт заглавията - webcafe.bg  
Smilena Drumeva
Bulgaria
Local time: 01:37
Native speaker of: Bulgarian
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Dimitar Dimitrov
8 mins

Yes  Emilia Delibasheva
3 days 1 hr

Yes  invguy
3 days 9 hrs
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