cold canvassing

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00:55 Mar 19, 2021
English to Dutch translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Business/Commerce (general), Finance (general)
English term or phrase: cold canvassing
Definition from MBA Skool:
a sales tactic that is widely used across the industry. It is deployed to identify customers who may be interested in purchasing some particular goods and services. The target consumers are located without any hard-core segmentation as it is at the end of the complete process that one gets to know whether the target audience is interested in a product or a service or not. Cold canvassing can be done by paying a cold visit or an introductory telephonic call. It is commonly used by financial service providers and telecom companies.

Example sentence(s):
  • Because of the frequency of rejections in cold canvassing, the sales guys involved in it need to have the right attitude so that they do not get motivated. Marketing91
  • Cold canvassing is also a prospecting tactic but entails approaching your prospects door-to-door at their office or place of residence. Canvassing campaigns can also have a goal of collecting information about prospects rather than direct selling Close
  • If you locate your prospects in high concentration in a territory, then cold canvassing will work well. If your prospects are spread out, then walking/driving will become time-consuming, and the tactic won’t be as effective. Sales Pro Central
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Summary of translations provided
3 +1Koude acquisitie
Ariser


  

Translations offered


1 day 13 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
Koude acquisitie


Definition from Wikipedia:
Koude acquisitie is een in het bedrijfsleven gebruikte term voor het ongevraagd benaderen van particulieren of bedrijven waarbij de verkoper en mogelijke koper elkaar (nog) niet kennen. Het oogmerk van de verkoper is iets aan de andere partij te verkopen. Dit kan het verkopen van een product of dienst (bijvoorbeeld een verzekering of een aanbieding van een energiebedrijf) zijn, maar kan ook het verkopen van een afspraak ten doel hebben. Het benaderen kan zowel in-persoon zijn als telefonisch. (Ook some "blinde prospectie" (België))

Example sentence(s):
  • Koude acquisitie wordt veelal geassocieerd met telemarketing, bijvoorbeeld callcenters die 's avonds bellen naar een huisadres. - Wikipedia  
Ariser
Native speaker of: Native in DutchDutch, Native in EnglishEnglish
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Désirée Grendel
2 days 6 hrs
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