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cold canvassing

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00:55 Mar 19, 2021
English to Finnish translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Business/Commerce (general), Finance (general)
English term or phrase: cold canvassing
Definition from MBA Skool:
a sales tactic that is widely used across the industry. It is deployed to identify customers who may be interested in purchasing some particular goods and services. The target consumers are located without any hard-core segmentation as it is at the end of the complete process that one gets to know whether the target audience is interested in a product or a service or not. Cold canvassing can be done by paying a cold visit or an introductory telephonic call. It is commonly used by financial service providers and telecom companies.

Example sentence(s):
  • Because of the frequency of rejections in cold canvassing, the sales guys involved in it need to have the right attitude so that they do not get motivated. Marketing91
  • Cold canvassing is also a prospecting tactic but entails approaching your prospects door-to-door at their office or place of residence. Canvassing campaigns can also have a goal of collecting information about prospects rather than direct selling Close
  • If you locate your prospects in high concentration in a territory, then cold canvassing will work well. If your prospects are spread out, then walking/driving will become time-consuming, and the tactic won’t be as effective. Sales Pro Central
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Summary of translations provided
4Kylmäprospektointi
thmarks


  

Translations offered


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
Kylmäprospektointi


Definition from Marketing thesis:
Kylmäprospektointi ( Cold Canvassing ) Potentiaalisten yritysten kartoitus kylmäsoitoilla.

Example sentence(s):
  • Jos asiakasta kieltäytyy kylmäsoitossa nopeasti tarjotusta ratkaisusta, voidaan kylmäsoittopuhelu myös muuntaa kylmäprospektoinniksi, eli kartoittaa puhelussa asiakkaan muut mahdolliset tarpeet. - Marketing thesis  
thmarks
Japan
Local time: 00:53
Native speaker of: Native in FinnishFinnish, Native in EnglishEnglish
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