This site uses cookies. Some of these cookies are essential to the operation of the site, while others help to improve your experience by providing insights into how the site is being used. For more information, please see the ProZ.com privacy policy.
Cookie settings
  1. KudoZ™ Top
  2. English to French
  3. Computers (general)

engagement content

French translation: contenu interactif

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:engagement content
French translation:contenu interactif
Entered by: Geneviève Ghenne

10:41 Feb 26, 2020
English to French translations [PRO]
Tech/Engineering - Computers (general) / Marketing application
English term or phrase: engagement content
This Editor application is used for building, managing, and publishing engagement and guidance content including XXX.
Geneviève Ghenne
France
Local time: 00:15
contenu interactif
Explanation:
Interaction est la version française de engagement pour le marketing.
Selected response from:

Cyril Tollari
France
Local time: 00:15
Grading comment
The client chose "interactif".

Many thanks
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3contenu d’engagement
Caroline Bajwel
4contenu interactif
Cyril Tollari


Discussion entries: 7





  

Answers


8 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
contenu interactif


Explanation:
Interaction est la version française de engagement pour le marketing.

Cyril Tollari
France
Local time: 00:15
Native speaker of: Native in FrenchFrench
PRO pts in category: 8
Grading comment
The client chose "interactif".

Many thanks
Login to enter a peer comment (or grade)

4 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
contenu d’engagement


Explanation:
Le terme engagement fait partie du jargon marketing (marketing de l’engagement, méthodes d’engagement, taux d’engagement, etc.)

Example sentence(s):
  • Le marketing de l’engagement consiste à utiliser un contenu stratégique et riche en ressources, afin d’intéresser le public et de créer des interactions significatives sur la durée.

    https://www.manager-go.com/marketing/engager-le-consommateur.htm
    https://www.e-marketing.fr/Definitions-Glossaire/Engagement-257021.htm
Caroline Bajwel
France
Local time: 00:15
Works in field
Native speaker of: Native in FrenchFrench

Peer comments on this answer (and responses from the answerer)
agree  Samuel Clarisse
1 hr
  -> Merci, Samuel !
neutral  Cyril Tollari: Engagement seul oui, mais "Le contenu interactif augmente l’engagement des utilisateurs" https://www.ionos.fr/digitalguide/web-marketing/search-engin...
5 hrs
  -> Il est question ici d’"engagement content", plus large que "interactive content"
agree  Youssef Chabat: engagement ici revêt d'un caractère médiatique
10 hrs
  -> Merci, Youssef !
agree  Marcombes (X): Oui, on parle bien du marketing de l'engagement proche du marketing relationnel ou de fidélisation
1 day 1 hr
  -> Merci !
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

Return to KudoZ list

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.

See also:
ProZ.com term search
Search millions of term translations
Close search
Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search