surge pricing

French translation: tarification dynamique

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00:55 Sep 7, 2020
English to French translations [PRO]
Bus/Financial - Economics
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research, Social Science, Sociology, Ethics, etc.
English term or phrase: surge pricing
Definition from TapRun.com:
A strategy that increases prices as demand increases and decreases prices as demand shrinks. Energy companies often use this strategy, as the cost of electricity will vary over the course of a day.

Example sentence(s):
  • Apart from the cab industry and the food delivery industry there are other industries which are naturally suited to applying surge pricing in order to alter consumer and service provider behavior. Medium
  • Concerts and sporting events are obvious candidates for surge pricing because they involve large groups of people trying to leave the same place at the same time, which could easily overwhelm the supply of available drivers. But there are also examples of more geographically diffuse surge pricing events, often coinciding with holidays or inclement weather. Todd W. Schneider
  • In fact, surge pricing effectively makes the peak period more attractive for that subset, as there is likely to be less congestion when price-sensitive shoppers shift to off-peak periods. Anderson School of Management
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French translation:tarification dynamique
Definition:
La tarification dynamique, est, dans le cadre de la politique de prix du mix-marketing, une stratégie de tarification consistant à ajuster les prix aux variations de demande.
Selected response from:

Salman Hossen
Türkiye
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
5 +2tarification dynamique
Salman Hossen


  

Translations offered


7 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +2
tarification dynamique


Definition from Wikipedia:
La tarification dynamique, est, dans le cadre de la politique de prix du mix-marketing, une stratégie de tarification consistant à ajuster les prix aux variations de demande.

Example sentence(s):
  • La tarification dynamique résulte de plusieurs phénomènes. Tout d’abord, l’arrivée, via internet, de la transparence des prix et de la mise en ligne de nombreux comparateurs de prix. - Marketing.professionel.fr  

Explanation:
Surge pricing, also "dynamic pricing" in English. As opposed to "fixed pricing"
Salman Hossen
Türkiye
Local time: 16:18
Native speaker of: Native in FrenchFrench
PRO pts in category: 8

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Christine HOUDY: https://www.lesechos.fr/idees-debats/cercle/mythes-et-realit...
4 hrs

Yes  Germaine
1 day 5 hrs
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