GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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21:11 May 12, 2019 |
English to Polish translations [PRO] Marketing - Internet, e-Commerce | |||||||
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| Selected response from: Frank Szmulowicz, Ph. D. United States Local time: 04:30 | ||||||
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Summary of answers provided | ||||
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3 | widok używany w celu sprzedaży produktu/zawierający nazwę/markę produktu vs. strona produktu |
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widok używany w celu sprzedaży produktu/zawierający nazwę/markę produktu vs. strona produktu Explanation: Merchandisable view contains the BRAND/product name and is used to sell the product. A face is any side of the product box/carton. cccccccccccccccccccccccccccccccccccccccccc Figure 4-2 Example default in-package,primary merchandisable view all angles A face is any other side of the box/carton. This leads to the other key aspect of identification. When faced with multiple merchandisable faces, which is the primary. To resolve this, refer to the existing standards for determining the front face found in Section 6.8 of the GS1 General Specifications (see the following excerpt). 6.8.1.3.2 “For the purposes of this standard, the Default Front is the side with the largest surface area that is used by the manufacturer to ‘sell’ the product to the consumer, in other words, the side with markings such as the product name.”… “Some product packages have more than one possible front with the same surface area. These products can be presented both vertically and horizontally on the shelves. If a product package has more than one possible front, the highest side is considered to be the Default Front” 17th Facing indicator: As with planogram images a front determination is required with all subsequent faces relative to the front face. http://gs1.org.vn/wp-content/uploads/2018/05/Product_Image_S... |
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