pulsing

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00:54 Oct 21, 2020
English to Slovak translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Marketing / Market Research
English term or phrase: pulsing
Definition from AAI:
The use of advertising in regular intervals, as opposed to seasonal patterns.

Example sentence(s):
  • Pulsing is best used for products that sell throughout the year but experience higher sales during certain periods (lemonade sells all year but more during the summer months, for example). Transformation Marketing
  • Pulsing-maintenance schedules find applications when managers combine general advertising with specific communication goals, for example, to announce corporate name change or limited time promotional offers. ResearchGate
  • This fact not only justifie the prevalence of pulsing advertising in practice, but also reveals that the memory span could be the critical factor for the existence of pulsing (because managers afford to reduce or stop ad spending when consumers remember ads and past awareness lingers on). Prasad A. Naik
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GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Summary of translations provided
4pulzovanie
Gabriela Simonova


  

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75 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
pulzovanie


Definition from Slovenská poľnohospodárska univerzita:
Pulzovanie je pravidelné rozmiestnenie reklám počas pevne stanovených období v roku.

Example sentence(s):
Gabriela Simonova
Italy
Local time: 22:48
Native speaker of: Native in SlovakSlovak
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