pulsing

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00:54 Oct 21, 2020
English to Spanish translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Marketing / Market Research
English term or phrase: pulsing
Definition from AAI:
The use of advertising in regular intervals, as opposed to seasonal patterns.

Example sentence(s):
  • Pulsing is best used for products that sell throughout the year but experience higher sales during certain periods (lemonade sells all year but more during the summer months, for example). Transformation Marketing
  • Pulsing-maintenance schedules find applications when managers combine general advertising with specific communication goals, for example, to announce corporate name change or limited time promotional offers. ResearchGate
  • This fact not only justifie the prevalence of pulsing advertising in practice, but also reveals that the memory span could be the critical factor for the existence of pulsing (because managers afford to reduce or stop ad spending when consumers remember ads and past awareness lingers on). Prasad A. Naik
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Question posted on behalf of translation team:
GBK marketing and advertising specialistsGBK marketing and advertising specialists


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Summary of translations provided
4estrategia de latido
Antonella Perazzoni
2medicion intercalada
Arturo Delgado


  

Translations offered


11 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
estrategia de latido


Definition from Servicio Nacional de Aprendizaje:
Es una estrategia de programación de medios que combina una campaña publicitaria continuada con estallidos cortos de publicidad intensiva (Hiam y Schewe, 1992).

Example sentence(s):
  • Estrategia de Latido Pulsing Strategy Es una estrategia de programación de medios que combina una campaña publicitaria continuada con estallidos cortos de publicidad intensiva. - Glosario de Publicidad Alicante  
Antonella Perazzoni
Argentina
Local time: 07:53
Native speaker of: Native in SpanishSpanish

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Eliana Scasserra
59 days

No  Arturo Delgado: Lamento discrepar. El sentido no tiene que ver con latidos, sino con tantear/tomarle el pulso a algo.
60 days
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60 days   confidence: Answerer confidence 2/5Answerer confidence 2/5
medicion intercalada


Definition from own experience or research:
He marcado "low" en cuanto a nivel de confianza porque este campo no es mi fuerte, pero quiza el termino que propongo te lleve a la traduccion deseada

Example sentence(s):
  • La medicion intercalada es lo mejor que se puede usar para productos... - Own experience/research 

Explanation:
Disculpa la ociosidad para usar cut and paste y poner los acentos. Tu sabes donde van.
Arturo Delgado
United States
Local time: 06:53
Native speaker of: Spanish
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