touche payante

12:43 Apr 5, 2019
This question was closed without grading. Reason: Answer found elsewhere

French to English translations [PRO]
Bus/Financial - IT (Information Technology)
French term or phrase: touche payante
Text to do with Web advertising analysis.

"Nous constatons dans les outils d’analyse une conversion après 2 touches payantes, une impression publicitaire display puis un clic sur une campagne de recherche payante (paid search)."
Mpoma
United Kingdom
Local time: 13:39


Summary of answers provided
4paid click
Roberta Beyer
4Paid Reach
Gareth Callagy


Discussion entries: 1





  

Answers


1 day 16 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
paid click


Explanation:
This looks to be in relation to pay-per-click advertising, where the "advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked."

https://en.wikipedia.org/wiki/Pay-per-click#Construction

https://www.adweek.com/digital/google-increased-its-paid-cli...

Roberta Beyer
United States
Local time: 08:39
Native speaker of: Native in EnglishEnglish
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1 day 22 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Paid Reach


Explanation:
https://www.hopperhq.com/social-media-marketing-glossary-201...

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Note added at 2 days 5 hrs (2019-04-07 18:01:16 GMT)
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"La première étape chez le fan étant le « cognitif », l’entreprise commence par se faire connaitre auprès
du fan en tentant de le « joindre » (ou de le « toucher » afin que celui-ci la remarque) (« reach »).
L’objectif de cette étape étant de lui faire connaître la marque."

"Lorsque l’on demande à Facebook de toucher un certain pourcentage de la population ayant des
caractéristiques bien précises, une différence se crée entre le fan reach théorique et le fan reach
pratique."

Ref: ""Avantages et inconvénients des Key Performance
Indicators de Facebook ; quels KPI’s de Facebook
utiliser pour une campagne publicitaire ? ""
-https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&c...

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Note added at 2 days 5 hrs (2019-04-07 18:03:41 GMT)
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What is Paid Reach?

Paid Reach is similar to Organic Reach, however it differs due to the paid promotional tools used to boost the visibility of a piece of content on social media. Reach is the number of unique accounts that have viewed a post, and Paid Reach would refer to the number of unique accounts that viewed a post as a result of a paid promotion.

Gareth Callagy
United Kingdom
Local time: 13:39
Native speaker of: Native in EnglishEnglish
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