12:43 Apr 5, 2019 |
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French to English translations [PRO] Bus/Financial - IT (Information Technology) | |||||||
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Summary of answers provided | ||||
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4 | paid click |
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4 | Paid Reach |
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Discussion entries: 1 | |
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paid click Explanation: This looks to be in relation to pay-per-click advertising, where the "advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked." https://en.wikipedia.org/wiki/Pay-per-click#Construction https://www.adweek.com/digital/google-increased-its-paid-cli... |
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Paid Reach Explanation: https://www.hopperhq.com/social-media-marketing-glossary-201... -------------------------------------------------- Note added at 2 days 5 hrs (2019-04-07 18:01:16 GMT) -------------------------------------------------- "La première étape chez le fan étant le « cognitif », l’entreprise commence par se faire connaitre auprès du fan en tentant de le « joindre » (ou de le « toucher » afin que celui-ci la remarque) (« reach »). L’objectif de cette étape étant de lui faire connaître la marque." "Lorsque l’on demande à Facebook de toucher un certain pourcentage de la population ayant des caractéristiques bien précises, une différence se crée entre le fan reach théorique et le fan reach pratique." Ref: ""Avantages et inconvénients des Key Performance Indicators de Facebook ; quels KPI’s de Facebook utiliser pour une campagne publicitaire ? "" -https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&c... -------------------------------------------------- Note added at 2 days 5 hrs (2019-04-07 18:03:41 GMT) -------------------------------------------------- What is Paid Reach? Paid Reach is similar to Organic Reach, however it differs due to the paid promotional tools used to boost the visibility of a piece of content on social media. Reach is the number of unique accounts that have viewed a post, and Paid Reach would refer to the number of unique accounts that viewed a post as a result of a paid promotion. |
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