abandonniste

English translation: lapsed customer

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase:abandonniste
English translation:lapsed customer
Entered by: B D Finch

21:06 Dec 8, 2015
French to English translations [PRO]
Marketing - Retail / Retailing strategy for shopping centre
French term or phrase: abandonniste
Please bear with me if I can't give fuller context; for one thing, these are bullt points in a presentation about strategies in managing large shopping centres (France and abroad), and also, I have to be very careful about client confidentiality here.

I don't know if this is company-specific jargon, or standard terminology in the business, but I do have their definition of it: an 'abandonniste' is a customer who used to go, but no longer goes, to a certain shop — in the particular instance I have, it refers to customers of the large hypermarket around which there is a 'galerie marchande'

Do we have a special word in EN in industry jargon for these 'no-longer-shoppers'? Although I'm always ready to listen to other people's invented terms, I would be particularly grateful for any input from people with insider knowledge of this particular industry sector.
Tony M
France
Local time: 13:04
lapsed customer
Explanation:
http://cuzziol.blogspot.fr/2012_05_01_archive.html
"I spent some time with an on-line grocery retailer yesterday talking about their email marketing programmes, and in particular about that very important second and fifth order and reactivating lapsed customers. (The second starts to get them into the habit, but the fifth means they are hooked..unless the retailer really messes it up)"

http://www.mycustomer.com/selling/sales-performance/redefini...
"So when does a customer become a lapsed customer? It’s an interesting question. Marketers seem all too ready to consign their hard earned customers into the bin after months of inactivity. But isn’t it too black and white to consider customers as either active or lapsed depending on the date of their last purchase? "
Selected response from:

B D Finch
France
Local time: 13:04
Grading comment
Thanks so much, B! This is the term I eventually went with: I particularly like 'lapsed' (as also suggested by our colleague ormiston), and my own resarches seemed to confirm that this is a very widespread term, to the extent that it would seem to be the dedicated term in the industry.
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +6lapsed customer
B D Finch
5Shopping Cart Abandoner
jeffedens
2 +2lost customer
Marco Solinas
3lapsed patron
ormiston
3"Former customers who now shop elsewhere"
Margaret Morrison


Discussion entries: 6





  

Answers


34 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +2
lost customer


Explanation:
It seems to be used in retail business literature. Not sure it is THE standard expression.

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Note added at 35 mins (2015-12-08 21:41:54 GMT)
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http://www.buildingloyalty.com/solutions.php

Marco Solinas
Local time: 05:04
Native speaker of: Native in EnglishEnglish, Native in ItalianItalian
PRO pts in category: 4
Notes to answerer
Asker: Thanks a lot for your contribution. While I think this does satisfactorily convey the notion, I'm not sure it quite conveys the same nuance as 'abandonniste' — and to me, 'lost' sounds marginally more final than simply 'lapsed'. There is also the slight danger of people misunderstanding it with the sense of geographically lost — the document does also talk about customer paths and signage, etc.!


Peer comments on this answer (and responses from the answerer)
agree  philgoddard: One of many possibilities.
1 hr

agree  Chakib Roula
8 hrs
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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
lapsed patron


Explanation:
might hit the spot
www.forbes.com/.../want-to-understand-why-things-a...






Dig Into The Details. - Forbes



www.forbes.com/.../want-to-understand-why-things-a...
- After 38 quarters of same-store-sales growth, Ballas and his team hit a wall ... existing patrons, recapture lapsed patrons, or attract new patrons

I have also picked up other terms for 'abandonniste' over the years:

ex / former user ; lapsed consumer; defector

ormiston
Local time: 13:04
Works in field
Native speaker of: English
PRO pts in category: 12
Notes to answerer
Asker: Thank you very much for your contribution. Whilst I certainly like 'lapsed', I don't believe 'patron' sits very comfortably here; it doesn't seem to be as widespread as 'customer', and in any case, my document is littered with so many 'customers', it would have been perverse of me to have changed it in just this one instance.

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1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5
"Former customers who now shop elsewhere"


Explanation:
Clunky but while I feel "lost customers" is correct, does without any context risk sounding like customer wandering the retails halls eternally unable to find the exit.

Margaret Morrison
United Kingdom
Local time: 12:04
Specializes in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 4
Notes to answerer
Asker: Thank you for your contribution, this is indeed in line with the explanation given to me by my customer; however, I fear it would be far too unwieldy to be used in the extremely succinct document I have to work with here.

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1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +6
lapsed customer


Explanation:
http://cuzziol.blogspot.fr/2012_05_01_archive.html
"I spent some time with an on-line grocery retailer yesterday talking about their email marketing programmes, and in particular about that very important second and fifth order and reactivating lapsed customers. (The second starts to get them into the habit, but the fifth means they are hooked..unless the retailer really messes it up)"

http://www.mycustomer.com/selling/sales-performance/redefini...
"So when does a customer become a lapsed customer? It’s an interesting question. Marketers seem all too ready to consign their hard earned customers into the bin after months of inactivity. But isn’t it too black and white to consider customers as either active or lapsed depending on the date of their last purchase? "

B D Finch
France
Local time: 13:04
Native speaker of: English
PRO pts in category: 26
Grading comment
Thanks so much, B! This is the term I eventually went with: I particularly like 'lapsed' (as also suggested by our colleague ormiston), and my own resarches seemed to confirm that this is a very widespread term, to the extent that it would seem to be the dedicated term in the industry.

Peer comments on this answer (and responses from the answerer)
agree  Daryo: convincing references + sounds right
2 hrs
  -> Thanks Daryo

agree  Charles Davis
2 hrs
  -> Thanks Charles

agree  Philippa Smith
9 hrs
  -> Thanks Philippa

agree  Margaret Morrison
12 hrs
  -> Thanks

agree  AllegroTrans
1 day 36 mins
  -> Thanks AT

agree  Yvonne Gallagher: https://salesandmarketing.com/article/5-ways-win-back-lapsed...
1 day 46 mins
  -> Thanks Gallagy
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1 day 19 hrs   confidence: Answerer confidence 5/5
Shopping Cart Abandoner


Explanation:
While more cumbersome than the French abandonniste, Shopping Cart Abandoner is conventionally used in English language marketing forums to describe the online shoppers who put items in their carts but for whatever reason (distraction, frustration with a slow website, etc) do not complete the purchase. Below are two links showing examples of shopping cart abandoner. The usage in these links dovetails with the definition I give below, which is my translation of a definition given for the term on e-marketing.fr (http://www.e-marketing.fr/Definitions-Glossaire/Abandonniste...


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Note added at 1 day19 hrs (2015-12-10 16:18:14 GMT)
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A potential buyer who quits the buying process to which he or she was committed before finishing, meaning before he or she has completed the purchase.

derived from: http://www.e-marketing.fr/Definitions-Glossaire/Abandonniste...

Example sentence(s):
  • There are a number of steps which marketers can take to regain business from shopping cart abandoners.

    Reference: http://www.clickz.com/clickz/column/2129787/meet-prospect-se...
    https://www.net-results.com/blogs/relevance/how-to-regain-business-from-shopping-cart-abandoners/
jeffedens
United States
Local time: 08:04
Native speaker of: Native in EnglishEnglish
Notes to answerer
Asker: Thank you for your contribution. Sadly, this is not what my term was all about, as I thought I had made clear in my initial context. here it is definitely about people choosing to know longer shop at this or that hypermarket — and efforts to win them back.


Peer comments on this answer (and responses from the answerer)
neutral  B D Finch: That's specifically for online shopping, but the question relates to shopping centres. Also, "shopping cart" is EN-US. In England, they're called trolleys and, for online shopping, baskets.
5 hrs
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