медиа носитель

English translation: rephrase

21:49 Jan 9, 2015
Russian to English translations [PRO]
Marketing - Internet, e-Commerce
Russian term or phrase: медиа носитель
Can someone suggest a good translation for this? I think it's relating to the form of media that the advertisement is found it but I'm not sure how to describe this eloquently in English because it could be an online advertisement, ad in a newspaper or magazine, radio ad or television commercial - it could be any type of media.

The context:
Вашу рекламу заметит примерно 10% от аудитории, в поле зрения которой попал медиа носитель с Вашей рекламой.
Sarah McDowell
Canada
Local time: 14:29
English translation:rephrase
Explanation:
You can simply say media, because that's what media is by definition - the carrier of whatever information it contains. However, there is no need to back translate a clumsy Russian borrowing from English, especially seeing that it's advertisement they are talking about, and it requires those damn pizzas - that is, pizzazz:) - to work properly. How about something like:

Your advertisement will catch the eye of 10% of those who see it, or
10% of those who see your ad will take notice, or
Full 10% of those unlucky enough to have noticed your add will rush to buy whatever !@#$ you are pushing on them (well, OK, maybe not this one:-))
Selected response from:

The Misha
Local time: 15:29
Grading comment
Спасибо!
3 KudoZ points were awarded for this answer



Summary of answers provided
4 +4rephrase
The Misha
3 -1data media
mk_lab


Discussion entries: 6





  

Answers


11 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): -1
data media


Explanation:
data media with your advertisement

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Note added at 15 mins (2015-01-09 22:05:11 GMT)
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Or just "advertising medium"

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Lets take a look at 12 types of advertising options that exist today and offer a brief overview of each advertising medium. We all have to live with ...

mk_lab
Ukraine
Local time: 22:29
Meets criteria
Works in field
Native speaker of: Native in RussianRussian, Native in UkrainianUkrainian

Peer comments on this answer (and responses from the answerer)
disagree  Igor Kondrashkin: При чем тут data??? Data media - это разные флешки, диски и прочие накопители. Нет?
10 hrs
  -> При media ;)
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24 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +4
rephrase


Explanation:
You can simply say media, because that's what media is by definition - the carrier of whatever information it contains. However, there is no need to back translate a clumsy Russian borrowing from English, especially seeing that it's advertisement they are talking about, and it requires those damn pizzas - that is, pizzazz:) - to work properly. How about something like:

Your advertisement will catch the eye of 10% of those who see it, or
10% of those who see your ad will take notice, or
Full 10% of those unlucky enough to have noticed your add will rush to buy whatever !@#$ you are pushing on them (well, OK, maybe not this one:-))

The Misha
Local time: 15:29
Meets criteria
Works in field
Native speaker of: Native in RussianRussian
PRO pts in category: 3
Grading comment
Спасибо!
Notes to answerer
Asker: Thanks Misha! I was going to say this: Your advertisement will be noticed by about 10% of the audience which caught sight of it. Then I was thinking that they mean out of everyone who receives the media with the ad in it, only 10% will notice it. So maybe not even everyone will notice it even though they received it.


Peer comments on this answer (and responses from the answerer)
agree  Igor Kondrashkin: As simple as this!
10 hrs

agree  Platon Danilov
10 hrs

agree  William Pawlowsky: Remember the famous phrase coined by by Marshall McLuhan "The medium is the message" - no need for anything other than - medium as it is a carrier of the message!
14 hrs

agree  Oleksiy Markunin
21 hrs
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