Фокус 1, Фокус 2, Фокус 3

English translation: Catch 1, Catch 2, Catch 3

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)

Russian term or phrase:	Фокус 1, Фокус 2, Фокус 3
English translation:	Catch 1, Catch 2, Catch 3
Entered by:	Oleg Lozinskiy

17:30 Aug 4, 2018

Russian to English translations [PRO]
Bus/Financial - Marketing / Market Research

Russian term or phrase: Фокус 1, Фокус 2, Фокус 3

Where do we start when it comes to creating our own brand? We start by concentrating on 7 important elements:

Фокус 1: Если у вас нет заветной мечты, к которой вы летите прямо сейчас, то и вдохновляющего личного бренда не получится. Людям важен ваш блеск в глазах и излучаемая вами энергия. Вы для них – пример того, как идти тем путём, который они только начинают, им важно видеть, как вы преодолеваете препятствия, грустите и почти отчаиваетесь, а потом радуетесь успехам.
(Это большое заблуждение, что личный бренд формируется тогда, когда ты всего достиг. В этот момент он тает.)

Фокус 2: Открывайте «голубые океаны»
Если вы повторяете чью-то успешную модель – вы не бренд, а акула в кровавом океане большой конкуренции. Найдите свой путь, отправляйтесь туда, где нет конкуренции, найдите свой «голубой океан».Выберите одно направление и сделайте на него ставку – это путь эксперта.

Фокус 3: Ищите людей
...

Nina Chulak KudoZ activity Questions: 47 (none open) (3 closed without grading) Answers: 7 United States
Local time: 03:54

Catch 1, Catch 2, Catch 3

Explanation:
Уловка-22 (англ. Catch-22) — ситуация, возникающая в результате логического парадокса между взаимоисключающими правилами и процедурами. В этой ситуации индивид, попадающий под действие таких норм, не может их никак контролировать, так как попытка нарушить эти установки автоматически подразумевает их соблюдение.
https://ru.wikipedia.org/wiki/Уловка-22_(выражение)

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Note added at 1 час (2018-08-04 19:09:32 GMT)
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З.Ы. IMHO, можно еще присмотреться (в данном контексте) к tip или, на худой конец, к focus (чтобы не слишком далеко отходить от 'оригинала' и не заморачивать читателя неизвестными ему отсылками к 'классике')

Selected response from:

Oleg Lozinskiy
Russian Federation
Local time: 10:54

Grading comment

I ended up going with this choice. Thank you, Oleg!
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +2

Catch 1, Catch 2, Catch 3

Oleg Lozinskiy

4 +1

Rule 1, Rule 2, Rule 3

Dylan Edwards

secret

El oso

Trick 1. Trick 2. Trick 3.

Mikhail Zavidin

Answers

10 mins confidence:

Trick 1. Trick 2. Trick 3.

Explanation:
+

Mikhail Zavidin
Local time: 10:54
Works in field
Native speaker of:

Russian
PRO pts in category: 8

38 mins confidence:

secret

Explanation:
secret на мой взгляд более подходящее слово:
the particular knowledge and skills needed to do something very well

El oso
Russian Federation

1 hr confidence:

peer agreement (net): +2

Catch 1, Catch 2, Catch 3

Oleg Lozinskiy
Russian Federation
Local time: 10:54
Native speaker of:

Russian
PRO pts in category: 8

Grading comment

I ended up going with this choice. Thank you, Oleg!

16 hrs confidence:

peer agreement (net): +1

Rule 1, Rule 2, Rule 3

Explanation:
This is typically called a 'rule' in marketing language (the word 'hack' also comes to mind, but this usually refers to something more practical rather than a question of attitude):

4 rules of marketing made simple - The Business Journals
https://www.bizjournals.com/...to/marketing/.../4-rules-of-m...
20 Jun 2018 - Rule 1 -- Marketing is a measurable business discipline. Marketing is a business ... Rule 2 – Marketing starts with clear strategic goals. Regarding measurability ... Rule 3 – Success requires uniqueness. Customers are …

- Or, if you want more emphasis, 'golden rule'.

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Note added at 16 hrs (2018-08-05 10:01:39 GMT)
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https://www.alignable.com/.../which-marketing-channels-do-yo...
4 Jan 2018 - Marketing, Advertising and Communication ... Golden rule #1 - Know thy ideal target audience. Golden rule #2 - Master the compelling message that solves our ideal audiences pain. Golden rule #3 - Do your research, Identify the platform your ideal target audience is ...

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Note added at 16 hrs (2018-08-05 10:13:38 GMT)
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https://www.quirks.com/articles/the-10-golden-rules-of-engag...
Golden Rule #1: Demonstrate and deliver value
Successfully motivating customer engagement requires you to appeal to the customer’s self-interest. Accordingly, in the very first moment of interaction with them, you must make a promise that you have something of value to offer them and deliver on that promise.
Creating that promise starts with an exercise in empathy, asking oneself:

Dylan Edwards
United Kingdom
Local time: 08:54
Native speaker of:

English
PRO pts in category: 4

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Фокус 1, Фокус 2, Фокус 3

English translation: Catch 1, Catch 2, Catch 3

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English translation: Catch 1, Catch 2, Catch 3

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