09:55 Nov 30, 2015 |
Russian to English translations [PRO] Art/Literary - Printing & Publishing / Typography | |||||||
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| Selected response from: Katerina O. Russian Federation | ||||||
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3 | [hadn't it] looked left/the opposite/other way too |
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3 | Inverse dynamics |
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1 +1 | Looking backwards |
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2 | backward directionality/orientation |
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2 | mirror potential |
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Looking backwards Explanation: - |
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backward directionality/orientation Explanation: * |
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[hadn't it] looked left/the opposite/other way too Explanation: That обратная динамика of your is somewhat hard to understand in Russian. Neither Э nor C moves nowhere; what dynamics? Even though you get it across somehow, it'll take a stretch of creative imagination. 'Back(ward)' and 'forward' in writing are somewhat misnomers if you remember the direction of Arabic, Hebrew or Aramaic scripts or vertical Chinese and Japanese lines of characters. Or Micenic bustrophedon ;-) |
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Inverse dynamics Explanation: Maybe "reverse dynamics". This not only deals with the letter orientation. In typography, it's about the relationship between this orientation and the viewer's eye movement. Whether or not the letter creates an obstruction to this movement or whether it moves in line with the eye movement. So, I'd stick to the author's terminology. I'm sure there are English terms for that in typography, but I haven't found any. Форма букв может быть статичной или динамичной... Важна также направленность динамики: если форма знака как бы направлена вправо, то есть в направлении чтения, динамика называется прямой (например, у букв В, Е, K, Р, R), а если влево, против направлении чтения, обратной (например, у букв З, Э, Я). Следует заметить, что речь идет о преимущественном направлении динамики, поскольку форме каждого знака присущи и динамические, и статические особенности (илл. 8 и 9). http://www.paratype.ru/e-zine/issue02/knowhow.htm eg. letter H is static which is the opposite of dynamic. http://www.fonts.com/content/learning/fontology/level-1/type... If you want to simplify the terminology, left-facing or backward-facing would suffice. |
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mirror potential Explanation: n/a |
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