GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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16:13 Nov 30, 2014 |
Spanish to English translations [PRO] Marketing - Retail / Web purchasing | |||||||
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| Selected response from: TravellingTrans United States | ||||||
Grading comment
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Summary of answers provided | ||||
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4 +1 | referrer |
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4 +1 | recommender |
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3 -1 | endorser/sponsor |
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Discussion entries: 14 | |
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endorser/sponsor Explanation: this is simply a roughly synonymous offering if you don't like referrer, and while it might not be sponsorship, you could certainly use sponsor, as padrino and patrocinador both have a meaning of sponsor, recommender is another possibility there is no specific word exactly for this, but either sponsor or endorser should do |
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Grading comment
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Notes to answerer
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padrino o patrocinador referrer Explanation: See the additional context in the discussion box. I don't agree that this word is "ugly". It means someone who refers someone else, which is the case here. Sponsor, on the other hand, is ambiguous, as it can also mean someone who provides funding, which is not the case. Example sentence(s):
https://www.sofi.com/referral-program/ Reference: http://www.betus.com.pa/about-us/referral-bonus-rules.aspx |
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recommender Explanation: (Although I'd usually prefer sponsor) Recommend v.tr. 1. To praise or commend (one) to another as being worthy or desirable; endorse: recommended him for ... -------------------------------------------------- Note added at 17 hrs (2014-12-01 10:13:17 GMT) -------------------------------------------------- http://theprofessorisin.com/2012/01/17/why-you-need-recommen... -------------------------------------------------- Note added at 18 hrs (2014-12-01 10:14:18 GMT) -------------------------------------------------- In the link it refers to academic reference providers, but it could be used in other areas too. -------------------------------------------------- Note added at 19 hrs (2014-12-01 11:23:01 GMT) -------------------------------------------------- Ok, so I'm not mad keen o "recommender either. How about "influencer? "Influencer marketing, (also Influence Marketing) is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers. -------------------------------------------------- Note added at 19 hrs (2014-12-01 11:23:21 GMT) -------------------------------------------------- http://en.wikipedia.org/wiki/Influencer_marketing -------------------------------------------------- Note added at 1 day2 hrs (2014-12-01 18:24:16 GMT) -------------------------------------------------- "Early adopters" could be an option to consider; the wikipedia entry also calls them Lighthouses": "An early adopter or Lighthouse Customer is an early customer of a given company, product, or technology;" -------------------------------------------------- Note added at 1 day2 hrs (2014-12-01 18:25:01 GMT) -------------------------------------------------- "Beacon" is another (IMHO silly) term employed with a similar meaning. -------------------------------------------------- Note added at 1 day2 hrs (2014-12-01 18:26:18 GMT) -------------------------------------------------- Look further afield and you find "A barker is a person who attempts to attract patrons to entertainment events, such as a circus or funfair". -------------------------------------------------- Note added at 1 day2 hrs (2014-12-01 18:28:25 GMT) -------------------------------------------------- And, really plumbing the depths now, we have the rather negative "shill":A shill, also called a plant or a stooge, is a person who publicly helps a person or organization without disclosing that they have a close relationship ... |
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