I'm a little worried about using the literal translation here; to start with, it doesn't really sound right in EN, and I suspect may have been written carelessly by someone who didn't stop to think about the true meaning of the idiom; or else, perhaps it was a sloppy translation from another language?

Often, if not always, when using this expression in EN, it has a slight ly ironic connotation of "Well, isn't it amazing the ghastly/hideous/tasteless/etc. things SOME people like?!" Now this sentiment would seem completely out of place in what appears to be some kind of marketing text. At best, I think the expression is ill-chosen.

So what worries me even more, then, is to 'fix' that into the translation, since I feel pretty sure that it has exactly the same connotation in FR.

Although I would never normally advocate such action, I think in this exceptional case, the diligent translator has a duty to ensure that the marketing message is conveyed correctly, and needs to translate what they think the author MEANT to have written.

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Note added at 1 hr (2008-08-09 09:12:41 GMT)
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For the sake of completenes, I should of course perhaps have pointed out that my suggestions couldn't be used as a 'drop-in' replacement for the question term as it stands — if you chose to go down this route, you'd have to re-work the whole sentence; though IMHO, that ought to be done as a matter of course in this style of marketing text.