English to Spanish Tech/Engineering Computers: Systems, Networks Publicidad digital

De una presentación sobre empresas dedicadas a la publicidad digital


4.6 Ad and Reporting Beacons
In this specification, we have kept the firing of the reporting beacons outside the ad. This is to keep the ad portable across as many ad platforms as possible:
• This approach keeps the ad independent of how the various beacons are represented within the XML schema.
• Different ad platforms differ in the way they handle beacons. This approach keeps the ad independent of these differences in the ad format.
• This also allows complex beacon handling (e.g., buffering and batching of nonessential events) to be coded at one place within the player, instead of repeating the same logic within each ad.
The API allows the ad to fire custom events, carrying the event id and additional data. The player can catch these events and map to the reporting beacon in the XML. The most common use case would be to map the event id from the ad to the id of all the beacons in the ad XML, and firing of all the matching beacons.
This approach does not preclude an ad from baking in the “fully resolved beacons” and firing them by itself. Fully resolved beacons are beacons which are known at the time of ad development and are not externalized within the ad XML.