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Apr 27, 2013 04:46
11 yrs ago
Dutch term

prijsafstand

Dutch to English Bus/Financial Law: Contract(s) annual media agreement
In this annual media agreement, there is reference to this term in the following context:

"Een exclusief model:
- heeft een vooraf vastgestelde *prijsafstand* t.o.v. het X model, die op basis van het consumentenvoordeel verkoopbaar is;"

How should I interpret this term and render it properly? RSVP. TIA. Cheers, R.
Proposed translations (English)
3 +1 premium decoy pricing
4 +1 price difference
3 price-surplus

Discussion

Jack den Haan Apr 29, 2013:
@Natasha Re: Nu heeft het Engels (helaas) geen mooie 1-op-1 vertaling van prijsafstand.

'Price gap' zou mijns inziens op zich een mooie vertaling zijn, maar die term lijkt door de beursvloer gekaapt te zijn.
Natasha Ziada (X) Apr 29, 2013:
Prijsverschil vs prijsafstand Price difference = de vertaling van prijsverschil, wat primair duidt op een ongelijkheid in prijs. Er is inderdaad een prijsverschil tussen de 2 genoemde modellen, maar in de brontekst is heel bewust gekozen voor de term prijsafstand, en niet prijsverschil. Prijsafstand wordt in de industrie en de marketing gebruikt en heeft een strategische connotatie.

Nu heeft het Engels (helaas) geen mooie 1-op-1 vertaling van prijsafstand, dus denk ik dat het in dit geval gerechtvaardigd is om de term losser te interpreteren en meer de strategische lading van prijsafstand mee te geven, die naar mijn mening niet in de term prijsverschil verpakt zit (zie mijn suggesties).
Michael Beijer Apr 27, 2013:
THE SECRETS BEHIND DECOY PRICING 'What is Decoy Pricing?

When you think about the products and services that your business offers you usually have one or a few items or packages that you hope the customer goes for. With decoy pricing you add one or several other options to your selection that are basically only there to help steer the customer towards the desired purchase outcome. The decoys act in a way that makes your main product or service more desirable.

Common Strategies

The most common strategy is for a business to add a premium option to their product range that is priced a lot higher than the standard product yet has minimal advantages. In the customer’s eyes, the standard product item suddenly becomes a lot more desirable now that they have something to compare it with. Making a choice seems like a no brainer and they feel comfortable knowing that they are going for what clearly is the best option.'

(http://diymarketers.com/2012/04/the-secrets-behind-decoy-pri... )
Michael Beijer Apr 27, 2013:
@Natasha: I agree that you are probably right about the decoy pricing strategy. However,
in the text:

"Een exclusief model:
- heeft een vooraf vastgestelde *prijsafstand* t.o.v. het X model, die op basis van het consumentenvoordeel verkoopbaar is;"

'een vooraf vastgestelde prijsafstand t.o.v. het X model' merely describes PART of this strategy, i.e., a 'predetermined difference in price between model X and...', which will SERVE as a decoy. That is, the 'prijsafstand' is merely part of the larger 'premium decoy pricing' strategy.
Natasha Ziada (X) Apr 27, 2013:
Strategie Volgens mij gaat het hier om een bewuste prijsstrategie betreffende 2 producten van dezelfde producent, met het doel 1 van de 2 meer te verkopen. Dat is een strategische zet en dus iets anders dan het simpelweg benoemen van een verschil in prijs.
Michael Beijer Apr 27, 2013:
see e.g.: Ook wordt gekeken of de prijsafstand in de consumentenmarkt niet buitensporig groot wordt.

=

the price difference compared with the mainstream must not be too great to achieve volume goals.

(http://www.lei.dlo.nl/publicaties/PDF/2008/2008-007.pdf )
Michael Beijer Apr 27, 2013:
'price difference' or 'price discrepancy' I was wondering whether 'price difference' or 'price discrepancy' could also be used here... Perhaps 'premium decoy pricing' is correct, and is what is happening here, but maybe using it would be overtranslating (unless we were sure this was what the author intended to say).

examples of use:

'De prijsafstand tussen de Nederlandse uien en die uit overige Europese landen groeit.'

'What is the average price difference between first class and coach class plane tickets?'

'Study on the potential reasons for price discrepancies between Canada and the United States'

'Somehow, I wonder why they stop bringing in the Exclusive. Yes, the price difference is around $12k, but at today's car price, this difference is not as significant as compared to 2 years ago when the non-Exclusive cost only $98k.'

'With only a $2,000 price difference between the two machines, the Panigale R looks like a venerable bargain, with its engine modifications, when compared to the previous top-of-the-line model.'

'The price differences that may exist for goods can normally be interpreted as due to lack of information or to the existence of parallel markets.'

etc

Proposed translations

+1
3 hrs
Selected

premium decoy pricing

"Where a firm sets the price of one good deliberately high to encourage demand for lower price. e.g. a car company may bring out a top of the range sports car, which is very expensive to make the general brand more attractive." (scroll down op eerstgenoemde site)

Ik lees uit jouw tekst dat het doel is het goedkopere model te promoten door het exclusieve model duur te houden. Dat lijkt mij overeen te komen met bovenstaande.

Als het juist om het verkopen van het exclusieve product zou gaan, is de juiste term 'premium pricing' (zonder decoy)

http://www.economicshelp.org/blog/1021/business/pricing-stra...
http://diymarketers.com/2012/04/the-secrets-behind-decoy-pri...

--------------------------------------------------
Note added at 4 hrs (2013-04-27 09:40:27 GMT)
--------------------------------------------------

En ik ga ervan uit dat 'die' in de bijzin 'dat' moet zijn

--------------------------------------------------
Note added at 16 hrs (2013-04-27 21:19:52 GMT)
--------------------------------------------------

De term die ik voorstel dekt meer dan dan alleen het woord prijsafstand, namelijk het feit dat 'model Exclusief met vooraf vastgestelde prijsafstand van model X wordt aangeboden'. Het is dus een interpretatie/vertaling van het eerste deel van de zin, niet alleen van het woord prijsafstand. Daarom heb ik de zin ook herschreven in het voorbeeld.

Een andere optie is: Model Y is sold at a premium price compared to model X

--------------------------------------------------
Note added at 1 day39 mins (2013-04-28 05:25:32 GMT)
--------------------------------------------------

Yet another option: 'The price of product Y is set deliberately high'
Example sentence:

A premium decoy pricing strategy is applied to model Y [being the exclusive model] in order to...

Peer comment(s):
agree Kitty Brussaard
1 hr
Dank je, Kitty
neutral Michael Beijer : Not sure this is correct. I think you are right about the decoy pricing strategy, but that the word 'prijsafstand' in the text is merely part of said strategy. Not the strategy itself. / Not sure about that. I think we ought to stick with what is there.
6 hrs
Actually you have a point. It is a bit overtranslated. However I consider 'price difference' undertranslated :) What about: 'the price is set deliberately high'?
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "The discussion between you and Michael is very valuable, but I have ultimately opted for 'price premium', adding a note pointing out 'price difference' as a possible option."
2 hrs

price-surplus

Might be useful: see webref
Example sentence:

A positive surplus occurs when the price is above a certain price-level

Reference:

http://www.math.wsu.edu/students/jburk/Math202/Consumer%20and%20Producer%20Surplus.pdf

Something went wrong...
+1
9 hrs

price difference

I think Natasha is right about the premium decoy pricing strategy, but that the word 'prijsafstand' in the text is merely part of said strategy. Not the strategy itself. Also see my comments elsewhere on this page.

----------------*

'Apple’s Pricing Decoys

Does Apple’s tiered product pricing structure give you the willies, the shivers, or the heebie jeebies? Are you intimidated by a $50 **price difference** here? Or, disappointed in a $100 price difference over there?

Of course, not. So why is Apple being accused of giving customers pricing decoys?'

(http://mac360.com/2010/09/does-apples-pricing-structure-both... )

----------------*

'The New York Times Bits blog laments about the giant markup Apple and Amazon charge on flash storage. Bits blog not only complains about the price vs. cost difference but also caught on to the **price difference** between Kindle and iPad for the same storage.

(...)

Customers succumb to decoy pricing (present three options but one is asymmetrically dominated by other and hence a decoy)'

(http://iterativepath.wordpress.com/tag/effective-pricing/ )

----------------*
Example sentence:

De prijsafstand tussen de Nederlandse uien en die uit overige Europese landen groeit.

Bits blog not only complains about the price vs. cost difference but also caught on to the price difference between Kindle and iPad for the same storage.

Reference:

http://diymarketers.com/2012/04/the-secrets-behind-decoy-pricing-no-marketers-want-you-to-know/

Peer comment(s):
agree philgoddard : I'm not sure it's anything to do with decoys.
3 hrs
Thanks, Phil!
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