English to French Marketing Business/Commerce (general) e-commerce

First ever EU 'first 3 impressions' takeover on XXX tablet

context: marketing document showing success metrics for a campaign aiming to increase product awareness and drive sales via the use of a tablet

I found the following definition for First impression takeover: A first impression takeover, aka FIT or FITO, is a takeover ad unit displayed on the first page viewed in a session. First impression takeovers are usually delivered with an one impression capping (source: http://www.digitalmarketing-glossary.com/What-is-First-impre...

Would anyone know the French term?

Thanks in advance