Glossary entry (derived from question below)
English term or phrase:
intent to purchase rate
French translation:
intention d’achat
Added to glossary by
Cyril Bel-Ange
Jun 23, 2016 08:09
7 yrs ago
1 viewer *
English term
France
Interpreting the world for YOU
Native in: French 
Works in: English to French, Spanish to French, French to English, and 4 more.
purchase rate
English to French
Bus/Financial
Advertising / Public Relations
online advertising
Using a panel of 500 internet users to evaluate using a combination of eye tracking, facial coding and survey questions, we found that compared to standard pre-roll video units, VDX units held attention for over twice as long, produced higher ad recall and intent to purchase rates, and boosted brand perception.
Peut-on traduire ici "purchase rates" par taux de conversion ?
Peut-on traduire ici "purchase rates" par taux de conversion ?
Proposed translations
(French)
| 5 +2 | intention d’achat |
Christiane Allen
|
Proposed translations
+2
2 days 8 hrs
Christiane Allen
United States
United States
Native in French
Works in field
United States
Corporate Content Specialist
Native in: French (Variant: Canadian)
Works in: English to French
Related KudoZ points
:
52
Selected
intention d’achat
intent to purchase rates
Avant d’acheter, le consommateur a d’abord une « intention d’acheter ». Celle-ci peut se convertir ou se transformer en achat.
Avant d’acheter, le consommateur a d’abord une « intention d’acheter ». Celle-ci peut se convertir ou se transformer en achat.
Peer comment(s):
| agree |
Sandra Mouton
18 hrs
|
|
Merci!
|
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| agree |
Sébastien Penault
: Totally agree
19 hrs
|
|
Merci!
|
4 KudoZ points awarded for this answer.
Comment: "merci pour les précisions et le recadrage"
Discussion