Jun 24, 2016 18:31
7 yrs ago
2 viewers *
English term
21 books translated
Native in: Russian 
Works in: English to Russian, Russian to English, Spanish to Russian, and 1 more.
brand and staff functions
English
Art/Literary
Marketing / Market Research
Hello everyone,
Jeff’s bosses were also displeased by the way he routinely ignored corporate initiatives and failed to keep the **brand and staff functions** informed and involved. Earlier, Jeff’s superiors had shown more patience with his lone-ranger tactics, because the turnarounds he had been asked to pull off called for speedy and
decisive action. Now his bosses were curious to see if he could adapt to changing circumstances. The Indonesian operation was in the black again, thanks to Jeff’s tried-and-true approach.
Does "brand and staff functions" mean two departmets/divisions of the company: brand deparment (department dealing with branding) and senior management of the company?
Thank you.
Jeff’s bosses were also displeased by the way he routinely ignored corporate initiatives and failed to keep the **brand and staff functions** informed and involved. Earlier, Jeff’s superiors had shown more patience with his lone-ranger tactics, because the turnarounds he had been asked to pull off called for speedy and
decisive action. Now his bosses were curious to see if he could adapt to changing circumstances. The Indonesian operation was in the black again, thanks to Jeff’s tried-and-true approach.
Does "brand and staff functions" mean two departmets/divisions of the company: brand deparment (department dealing with branding) and senior management of the company?
Thank you.
Responses
+2
5 hrs
Helena Chavarria
Spain
Spain
Native in English
&
English
Specializes in field
Spain
Striving for excellence
Native in: English (Variant: British) 
Works in: Spanish to English, Catalan to English
Related KudoZ points
:
8
Selected
people responsible for the brand and staff functions
I think this is how I would solve it.
A staff function is an alternate function of people that do not partake instantly in an activity as they help the line functions to reach their targets.
The business world is changing very rapidly and each day new kind of issues and problems crop up. It requires specialised input to deal with these changing conditions. It requires specialists to be available who can provide appropriate business solutions. This is the benefit of the "staff function". It provides the line function with advisory and specialist support.
Staff functions are added to help line managers in meeting their objectives. The tendency for the scope and role of effective managers to increase, sometimes to untenable levels, can be greatly mitigated by an able staff function providing invaluable support to enable a full management role to be expressed within the time and cost bounds of the job.
https://en.wikipedia.org/wiki/Staff_function
The brand function has taken the lead as a marketing team’s most important asset to help grow a business in 2013, according to Michael Page Marketing’s 2013 Salary and Insight Report.
Up 10% on 2012 results, brand takes the top spot from online/website development, which now ranks joint second with CRM (21%). Social media and mobile have both taken a hit, falling 3% on last year’s results.
http://www.michaelpage.co.uk/news-and-research/media-release...
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Note added at 13 hrs (2016-06-25 08:17:00 GMT)
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You don't need the article before 'brand': 'the people responsible for brand and staff functions'.
A staff function is an alternate function of people that do not partake instantly in an activity as they help the line functions to reach their targets.
The business world is changing very rapidly and each day new kind of issues and problems crop up. It requires specialised input to deal with these changing conditions. It requires specialists to be available who can provide appropriate business solutions. This is the benefit of the "staff function". It provides the line function with advisory and specialist support.
Staff functions are added to help line managers in meeting their objectives. The tendency for the scope and role of effective managers to increase, sometimes to untenable levels, can be greatly mitigated by an able staff function providing invaluable support to enable a full management role to be expressed within the time and cost bounds of the job.
https://en.wikipedia.org/wiki/Staff_function
The brand function has taken the lead as a marketing team’s most important asset to help grow a business in 2013, according to Michael Page Marketing’s 2013 Salary and Insight Report.
Up 10% on 2012 results, brand takes the top spot from online/website development, which now ranks joint second with CRM (21%). Social media and mobile have both taken a hit, falling 3% on last year’s results.
http://www.michaelpage.co.uk/news-and-research/media-release...
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Note added at 13 hrs (2016-06-25 08:17:00 GMT)
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You don't need the article before 'brand': 'the people responsible for brand and staff functions'.
4 KudoZ points awarded for this answer.
Comment: "Many thanks to everyone.
Thank you, Helena."
+1
4 hrs
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