Glossary entry

Spanish term or phrase:

colores serenos

English translation:

sober colours

Added to glossary by Eileen Brophy
Jan 28, 2017 22:49
7 yrs ago
3 viewers *
Spanish term

colores serenos

Non-PRO Spanish to English Marketing Textiles / Clothing / Fashion Men\'s clothes
How would you say "colores serenos" please? Are they "soft" colours or something else?

This is for a VERY VERY fussy customer regarding marketing terminology, that is not literal
and I am not exactly sure what would be another "trendy" way of saying "sereno" other than "serene" or "soft" related to colours for men's garments.

Thank you for any help.
Change log

Jan 29, 2017 00:24: lorenab23 changed "Level" from "PRO" to "Non-PRO"

Votes to reclassify question as PRO/non-PRO:

PRO (1): JohnMcDove

Non-PRO (3): Rachel Fell, writeaway, lorenab23

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Discussion

JohnMcDove Jan 31, 2017:
You're welcome, Eileen. Glad to be of help. And yes, given the circumstances, it seems to me a rather highly specialized professional question. IMHO.
Eileen Brophy (asker) Jan 31, 2017:
Thank you JohnMcDove, I noticed it was classified as a non professional question, but when it is a question related to fashion for a nit picking company, we have to be VEEERY careful.
JohnMcDove Jan 29, 2017:
@ Eileen. As noted in my answer. Getting the data from your customer, understanding what he needs and wants (what effect is he trying to create?) will help you to get a better idea of how do you want to translate this. I am talking from my Spanish-Castilian viewpoint, and "colores serenos para ropa masculina", I get a slightly conservative, sober idea. These are not "strident" colours, not garish, not a shocking pink, or a loud red...

Proposed translations

4 hrs
Selected

sober colours

Without further context it becomes a very tough conundrum to solve.

I would think of a "conservative colour" for men...

Or "non-aggressive colour"... or - or - or...

The key here is to have the context, the target audience (old fuddy-duddies or teenagers?), and the men's garments we are talking about...

If you have a picture of that, I am positive you can come up with a good descriptive English term for that.

Good luck!

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Note added at 4 hrs (2017-01-29 03:37:47 GMT)
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E.g.,

http://www.timarco.com/uk/socks/socks/3-pack-armani-stretch-...

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Note added at 23 hrs (2017-01-29 21:56:10 GMT)
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Hi, Eileen, thank you for the additional data.

I see...

Then, I would probably go with "serene colours", "refined lines and serene colours"...

https://www.google.com/search?espv=2&biw=1280&bih=713&tbm=is...

:-)
Note from asker:
Hi John, it is for a very well known fashion brand (whose name I cannot share obviously). It is for men between the ages of 25 and 35. Sorry I can't give any more context.
Here is more context: Dividida en tres bloques diferenciados, ofrece prendas para cualquier momento o actividad. XXXXX incluye la parte más cosmopolita de la colección, con prendas sencillas de líneas depuradas y colores serenos.
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4 KudoZ points awarded for this answer. Comment: "Thank you for your help."
26 mins

muted colours

this might work
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27 mins

soothing shades/colours

This is a possibility.
Example:
"How else to explain Rose Quartz as this season’s number-one color for women and men? Other soothing shades can be found in the remaining top-five hues..."
http://wwd.com/fashion-news/designer-luxury/pantones-top-10-...

Advanced Color for Men: Understanding Hues, Tints, Shades and Tones
www.realmenrealstyle.com/advanced-color-men/
The odds are that most of the colors you wear are some form of shade, tint, ... They read as gentle and soothing, so tints are a good choice for an outfit that you ...
Something went wrong...
19 hrs

subdued colors

Google men's wear subdued colors.
Something went wrong...
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