English to Spanish Marketing Advertising / Public Relations

¿Alquien sabe si existe algún equivalente en español para el término publicitario "category membership"?
Aquí un par de contextos.

The alternative-treating each new case as unique-would quickly result in paralysis. Any one individual, however, has multiple CATEGORY MEMBERSHIPS.

In some instances, people may be unfamiliar with the category in which a brand holds membership. To address this issue, the points of parity associated with the category, rather than the category label, can be used to convey the goal served by the brand. If people did not know the goals achieved by drinking wine, a frame of reference could be created by describing a brand as a beverage that contains alcohol, goes well with food, and is enjoyed in formal and casual social interactions. Points of parity can also serve to clarify the goal served by the brand when CATEGORY MEMBERSHIP alone is insufficient to do so.