Description: Unaided recall is a part of marketing research technique which is used to gauge the effectiveness of a brand when respondents are questioned about it without giving any clues. In unaided recall, a team of test audience is shown an advertisement and then quizzed about the brand.
https://economictimes.indiatimes.com/definition/unaided-reca...

cccc
Brand Recall (Unaided Research) These studies measure the ability of customers to summon the name of your brand without having it appear in a list first. This means that an open-ended question must be used
https://www.idealpath.com/marketing-automation-blog/b2b-mark...
ccccccccccccccccccccc
Brand Affinity. For a specific brand, have participants provide the words or concepts that come to mind when thinking about a brand or product. Start with an unaided question (have them provide open comments) and then move to an aided question (selecting from a set of positive and negative terms)
https://measuringu.com/branding-survey/

cccc
W ramach badania najpierw zadawano pytanie niewspomagane: „Czy ostatnio słyszała/ widziała pani jakieś reklamy ekologicznych autobusów szkolnych?”
https://mxdoc.com/jeffery-m-marketing-analityczny-pitnacie-w...