In the early 1940s, famous makeup artist, and women’s activist, Elizabeth Arden was approached to create a lipstick specifically designed for women in service. In 1941 “Montezuma Red” was created. It was a bright, vibrant red, and perfectly matched to the red piping and chevrons on women’s military uniforms. Montezuma Red was issued to military women in an official kit which included the beautiful red lipstick, a matching cream rouge, and nail polish.


As the popularity of Montezuma Red blossomed, the public demanded a shade of their own. Elizabeth Arden created “Victory Red”, among other reds, so any woman could proudly honor her country.


Inspired by the strength, and optimism of the 1940s woman, Bésame’s very own “1941 Victory Red” is a faithful reproduction of the red lipstick once issued to military women. While beauty may not be considered a “duty” for today’s lifestyle, this shade will forever be linked to the confident and inspiring women of the 1940s.

- https://besamecosmetics.com/blogs/blog/behind-the-color-1941...