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We will start by building a foundation for your Executive Summary that will help you choose and organize the information you will present to your leadership
Timing for this section: 30 minutes
10 minutes: Review FRAME
20 minutes: Volunteers share RAM from pre-work
We are going to share some tools and techniques that will help you develop a compelling Executive Summary of your Account Plan, and get you started on developing an Executive Summary and preparing to present it to our company leadership
One of your key responsibilities as an Account Manager is to gain support within our company for your Account Plan
You build the Account Plan on your wealth of knowledge, information, and insights about your account and ways that our company can co-create value with the account