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Glossary entry

Swedish term or phrase:

sälgpremiär

English translation:

sales debut; market launch

Added to glossary by Paul Lambert
Feb 5, 2021 09:52
3 yrs ago
25 viewers *
Swedish term

sälgpremiär

Swedish to English Tech/Engineering Construction / Civil Engineering Sales
Proofing a job by another translator, I see that he has used a direct translation, namely, "sales premiere". Is that right? I can't find any relevant Google hits and while that term is certainly clear in its meaning, I don't recall ever seeing it or hearing it.

"I samband med säljpremiären lämnas en köpanmälan in." - as an example.
Proposed translations (English)
3 +1 sales debut; market launch
3 sales start

Discussion

Paul Lambert (asker) Feb 5, 2021:
Insert facepalm here - Oops. Yes, of course it should be "säljpremiär". Silly me.
SafeTex Feb 5, 2021:
Spelling is it possible to change the spelling in the question to "säljpremiär" as "sälg" is wrong (it's a plant)
Paul Gratwick Feb 5, 2021:
“when they come onto the market” I like “sales launch” too and offer “when they come onto the market” as a further alternative.
Paul Lambert (asker) Feb 5, 2021:
Context For more overall context, a company has built a number of residential flats and will be offering them for sale all at one time to the initial buyers. Interested parties are asked to notify them of their interest, and then these people will be notified at the time of the "saljspremiär", i.e., the day these flats go onto the market.
Paul Lambert (asker) Feb 5, 2021:
Good one Ah, yes, "sales launch" sounds plausible. Thanks.
JaneD Feb 5, 2021:
Hard to say... without more context (!) but I think it'd more commonly be called a launch, or I suppose "sales launch", wouldn't you think?

Proposed translations

+1
1 hr
Selected

sales debut; market launch

Another French word - notably debut - tends to work none times out of ten for premiere out of most Germanic, including Scandinavian lingos.

No idea of the discussion entries as has taken too long to post this answer, but market launch if fits the civil engineering 'sales' context.

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Note added at 1 heure (2021-02-05 11:18:26 GMT)
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... nine times out of ten...
Example sentence:

With Lover’s *sales debut* of 679,000 copies sold, Swift becomes the first woman to have six different albums each sell at least 500,000 copies in a single week.

Reference:

http://www.quora.com/What-is-the-difference-between-a-market-launch-and-a-product-launch

Peer comment(s):
agree Deane Goltermann
4 hrs
Something went wrong...
4 KudoZ points awarded for this answer.
11 mins

sales start

I don't recognise “sales premiere” either, but I don't think it's incorrect. “Sales start” is an alternative, as is “start of sales” but they're neither better nor worse. I suggest you let “sales premiere” pass this time.
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