Glossary entry

English term or phrase:

Lead magnets

French translation:

les pratiques d\'attraction de clients potentiels

Added to glossary by Nathalie Reis
Oct 25, 2021 16:32
2 yrs ago
30 viewers *
English term

Lead magnets

English to French Marketing Marketing / Market Research
How to create lead magnets that drive conversions.

I understand the meaning but I can't find the French equivalent.

Discussion

Lisa Rosengard Oct 25, 2021:
"In digital marketing a lead magnet is a valuable service or a product which is useful to users, offered free of charge in exchange for contact details in order to create a sales opportunity."
https://www.doofinder.com/en/blog/lead-magnet-ecommerce

Proposed translations

3 hrs
Selected

les pratiques d'attraction de clients potentiels

https://www.upnet-agence-digitale.com/quest-ce-quun-lead-mag...

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Note added at 3 hrs (2021-10-25 19:40:00 GMT)
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Attraction marketing is a term for a method of marketing a product or service. It works by providing valuable information about the item before convincing customers to buy. It's a powerful marketing strategy for both lead generation and brand loyalty. ... Home Depot is a good example of attraction marketing.Apr 17, 2020
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4 KudoZ points awarded for this answer. Comment: "Merci !"
2 hrs

aimant à prospect

En marketing un "lead" est un "prospect" ou "aimant"

La traduction existe pour éviter les anglicismes :
https://www.upnet-agence-digitale.com/quest-ce-quun-lead-mag...
https://www.plezi.co/fr/glossaire-francais-anglais-lead-nurt...

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Note added at 2 hrs (2021-10-25 19:31:02 GMT)
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"Prospect" ou "client" pardon*
Peer comment(s):

neutral Francois Boye : un peu littéral//Un anglicisme !
2 mins
C'est l'expression utilisée en anglais comme en français
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-1
22 hrs

aimants en plomb

Peer comment(s):

disagree Francois Boye : lead has several meanings; 'plomb' isn't one of them in this context. See the right meaning of 'lead' in the discussion section.
1 hr
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