вече не е "европейски", въпреки, че съкращението се е запазило същото, а "международен" - International и е "стандарт/система за маркировка на продуктите с бар-кодове с оглед тяхното разпознаване"
An EAN-13 barcode (originally "European Article Number", but now renamed ”International Article Number” even though the abbreviation has been retained) is a barcoding standard which is a superset of the original 12-digit Universal Product Code (UPC) system developed in the United States.[1] The EAN-13 barcode is defined by the standards organisation GS1.
The EAN-13 barcodes are used worldwide for marking products often sold at retail point of sale.
http://en.wikipedia.org/wiki/European_Article_Number