English to Serbo-Croat Bus/Financial Advertising / Public Relations media advertising

Velika kompanija (Client) angažovala je agenciju koja joj organizuje media placement i advertising u zemlji gde prodaje svoje proizvode. Na kraju ugovora jedan od priloga su i Key Performance Indicators.

Weight in bonus fee calculation
10-20% Part 1 Client's business performance as a company
Brand performance
Market share


20-40% Part 3 Buying performance based on Media Audit data
Cost benchmark
a) Client vs. Market
b) Fact data vs. Forecast
c) Client's current period vs. Client's previous period
Targeting (Affinity)
Coverage
Premium positioning