English Other General / Conversation / Greetings / Letters

Hello everyone,

A business leader who survived the 2011 Japanese tsunami said afterward, “Every day now I think about the meaning of my life and what I am here to do.” A senior executive from Sweden wrote to me, “I’m still young, I have a beautiful family, plenty of money, and I’m at the top of my profession, but I’m not happy. I’m making money, but ***I’m not serving any of the things that I care about***.” Lord Andrew Stone, former managing director of ftarks & Spencer PLC, told me, “I often wake at four in the morning, asking myself what it’s all about, what it all means. I feel if I can’t find answers to these questions, I might as well chop myself.”

I've to admit that "I’m not serving any of the things that I care about" sounds rather vague to me.
Does it imply that there isn't a full dedication/commitment on the part of this person to what he does/ to what he considers important? Or does it mply that he doesn't help other people enough?

Thank you.