English term
MEMBER GET MEMBER
why don't we use the verb with S?
thank you.
Non-PRO (1): Yvonne Gallagher
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Responses
member-get-(a-)member / be a member, bring a member
A promotion method where existing subscribers are given incentives to persuade their friends and colleagues to become new subscribers
https://www.encyclo.co.uk/local/20553
From Dictionary of Marketing Terms: member-get-a-member (MGM)
organization or customer recruitment technique that offers an incentive to current members for referring new members. For example, book club MGM promotions offer discounts on books to members who successfully recruit new members.
https://www.allbusiness.com/barrons_dictionary/dictionary-me...
Type of marketing strategy focused on facilitating clients or members of an organization to bring new members or customers. They usually offer an advantage or a prize to the person acting as a promoter, which can be a discount, a gift or some other type of recognition.
The specialists distinguish this type of campaigns from the "refer-a-friend" strategies, in which the people who bring new clients do not necessarily have to be, themselves, previous clients.
https://www.zorraquino.com/en/dictionary/digital-marketing/w...
Be a member, bring a member! And you will be offered incentives for that.
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Note added at 43 mins (2022-09-23 12:51:25 GMT)
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This is a strategy or campaign in which companies ask their existing members to introduce a friend or friends to become new members. In returns it earns them incentives such as discounts, gifts, etc.
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Note added at 1 hr (2022-09-23 13:10:46 GMT)
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"In return..." sorry for the typo
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Note added at 8 hrs (2022-09-23 20:34:24 GMT)
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"why do we say member GET a member" - grammatically speaking it is an exclamation followed by an imperative sentence. First it is an exclamation "member!" to attaract attention of the existing members, and then it is an imperative sentence "get(=bring) a member" which is more of an invitation to bring a new member, not a real command. So "member GETS member" does not make sense here. The function of the slogan is different. It also sounds like a marketing catchy phrase due to the repetition of "member .... member". Hope it answers the question now.
agree |
Anastasia Kalantzi
1 hr
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Thank you.
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neutral |
philgoddard
: This doesn't answer the question.
6 hrs
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Ok, thanks. I will answer that above.
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agree |
Chris Gao
: That's the most grammatical & reasonable explanation I believe.
10 hrs
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Thank you.
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agree |
Yvonne Gallagher
: quite simply it's an imperative, hence no "s"
11 days
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Yes. Thank you.
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membro capta membro
It is a marketing campaign name, not a sentence, therefore it doesn't have to follow grammar rules.
Someone has also asked the question in KudoZ why “Match Light Charcoal”, and not “Match-lighted Charcoal”.
https://www.kingsford.com/products/charcoal/match-light-char...
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