English to Romanian Marketing Retail Sales forecast

Prezentare PP. Context oarecum redus.

Forecasting

Creating the Sales Forecast for a Product:
Estimating Market Demand
Estimating *Company Demand*

Developing the Sales Forecast:
Market Demand for a product is the total volume that would be bought by a defined customer group, in a defined geographical area, during a defined time period, in a given marketing environment.

*Company Demand* is the company’s share of market demand.

O definiţie mai detaliată:

Stage two in the forecast is to estimate Company Demand

Company demand is the company’s share of market demand.

This can be expressed as a formula:

Company Demand = Market Demand v Company’s Market Share

For example, taking our package holiday market example; the company demand for First Choice Holidays in this market can be calculated as follows:

First Choice Holidays Demand = £7.9 billion x 15% Market Share = £1.2 billion

A company’s share of market demand depends on how its products, services, prices, brands and so on are perceived relative to the competitors. All other things being equal, the company’s market share will depend on the size and effectiveness of its marketing spending relative to competitors.

http://tutor2u.net/business/marketing/sales_forecasting.asp


Înţeleg conceptul, dar mă chinui de jumătate de oră să găsesc o formulă potrivită. Mă întreb dacă eixstă un termen consacrat. Poate că-l şi ştiu, dar nu-mi trece prin minte acum.

Vă mulţumesc mult pentru ajutor şi sugestii. Promit să contribui cu răspunsuri, imediat ce mă mai eliberez un pic :)

Veronica