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The researchers, from University College London (UCL), said their findings contradict the common perception that "fat shaming" helps people lose weight.

They suggested that people may "comfort eat" as a result of being discriminated against because of their weight.

"There is no justification for discriminating against people because of their weight," said lead author Dr Sarah Jackson from UCL.

"Our results show that weight discrimination does not encourage weight loss, and suggest that it may even exacerbate weight gain.

"Previous studies have found that people who experience discrimination report comfort eating. Stress responses to discrimination can increase appetite, particularly for unhealthy, energy-dense food.