Glossary entry (derived from question below)
English term or phrase:
lead
French translation:
client potentiel
English term
United States
lead
| 4 +2 | client potentiel |
TB CommuniCAT
|
| 4 +4 | prospect |
FX Fraipont (X)
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| 4 +1 | lead |
Sandra Mouton
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| 4 | piste commerciale |
Didier Fourcot
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Non-PRO (2): GILLES MEUNIER, mchd
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Proposed translations
Canada
Bridging the communication gap
Native in: French (Variant: Canadian)
Works in: English to French
client potentiel
| agree |
GILLES MEUNIER
: xxxxxx entrées dans le glossaire
16 mins
|
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Merci!
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|
| agree |
CarolineRodg (X)
1 hr
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Merci!
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| agree |
Jasmine LAURENT
1 hr
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Merci!
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| disagree |
JMARTIN9
: http://www.definitions-marketing.com/definition/lead/
13 hrs
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prospect
| agree |
Tony M
: Yes, 'sales lead'
1 min
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thanks Tony!
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|
| agree |
TB CommuniCAT
5 mins
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thanks!
|
|
| agree |
Daryo
15 mins
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thanks!
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| agree |
Ivan Bertrand
19 mins
|
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thanks!
|
|
| agree |
Chakib Roula
48 mins
|
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merci!
|
|
| disagree |
CarolineRodg (X)
: C'est un anglicisme au sens de client potentiel. Source: Bureau de la traduction des services gouvernementaux du Canada. http://www.btb.termiumplus.gc.ca/tpv2guides/guides/clefsfp/i...
1 hr
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vous avez déjà ouvert un ouvrage de marketing? Ou faut-il dire mercatique?
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| agree |
Annie Rigler
2 hrs
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merci!
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| disagree |
JMARTIN9
: "Lead" ici ne se traduit pas. https://fr.wikipedia.org/wiki/Génération_de_leads ou http://www.definitions-marketing.com/definition/lead/
13 hrs
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postez plutôt "lead" comme traduction plutôt que de mettre un disagree à quelqu'un qui ne partage pas votre avis
|
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| neutral |
Sandra Mouton
: Prospect et lead sont un peu différents
14 hrs
|
piste commerciale
Le terme "client potentiel" couvre tous ces états, mais à la limite l'ensemble de la population est "client potentiel", le "lead" a visité un site web, été envoyé par un partenaire, donc a un rapport minimal avec le produit à vendre, le prospect est intéressé par ce produit, et le client l'a acheté.
https://www.bluenote-systems.com/faq-concernant-sugarcrm/lea...
Il y en a qui ne se mouillent pas entre les deux états:
http://www.dictionnaireduweb.com/lead/
d'autres qui mélangent un peu les définitions:
http://www.ledicodumarketing.fr/definitions/LEADS.html
http://www.odazs.com/web-lead/
mais tout le monde semble d'accord pour que le lead précède l'état de prospect puis d'acheteur
United Kingdom
Efficiency and finesse
Native in: French 
Works in: English to French, Russian to French, Latin to French, and 3 more.
lead
| agree |
writeaway
: selon le réf. de JMARTIN9: http://www.definitions-marketing.com/definition/lead/
3 hrs
|
Discussion
this is about "lead" as used in marketing [clue: a well known US-based car sales website]