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Glossary entry

German term or phrase:

Gestaltungsbaukasten

English translation:

brand identity toolkit

Added to glossary by Sanni Kruger (X)
Jul 23, 2016 11:48
7 yrs ago
German term

Gestaltungsbaukasten

German to English Marketing Business/Commerce (general) Corporate design & branding
This is from a presentation about a corporate rebranding exercise:
"Und das alles zusammengenommen ergibt ein stimmiges Gesamtbild, klar erkennbar an unserem Gestaltungsbaukasten, hinter dem wir stehen und das 20.000 Mitarbeiter nutzen können. Es gibt die klare Richtung vor, aus welchen Elementen sie sich Ihre Corporate Design gerechten Materialien zusammenstellen können."
Proposed translations (English)
3 +4 (corporate) design toolbox
3 design building blocks

Proposed translations

+4
8 mins
Selected

(corporate) design toolbox

(corporate) design system
(corporate) design set/range of elements/components

Some suggestions just to set the ball rolling :-)
Peer comment(s):
agree Michael Martin, MA : Or design toolkit?
33 mins
Yes, this would work just as well, if not better.
agree Inge Meinzer
1 hr
agree philgoddard
6 hrs
agree Armorel Young : "toolkit" gets my vote
7 hrs
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4 KudoZ points awarded for this answer. Comment: "Thanks this answer led me to some more googling and in the end I settled on "brand identity toolkit"."
41 mins

design building blocks

Plural only. Compare with this: "The goal of this stage is to define or refine the fundamental building blocks of your brand identity."
http://design-works.com/about/
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