Jun 22, 2020 00:54
3 yrs ago
46 viewers *
English term
blue ocean strategy
GBK
English to Spanish
Bus/Financial
Business/Commerce (general)
Definition from
TapRun.com:
A theory and book developed by W. Chan Kim and Renée Mauborgne. The authors suggest that moving into markets without competition (blue oceans) can be far more advantageous than entering proven, but competitive, markets (red oceans)
Example sentences:
Backroads’ Blue Ocean Strategy appealed to a much different audience than vacationers looking to relax, and has played a major role in expanding the industry to include travelers who want to feel fulfilled and accomplished at the conclusion of a trip. (ClearPoint Strategy)
Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. (Forbes)
By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value. Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. (BlueOceanSystems)
Proposed translations
(Spanish)
5 +12 | estrategia del océano azul | Marisa Cardon |
Change log
Jun 19, 2020 00:14: changed "Kudoz queue" from "In queue" to "Public"
Jun 22, 2020 00:55: changed "Stage" from "Preparation" to "Submission"
Jun 25, 2020 01:57: changed "Stage" from "Submission" to "Completion"
Proposed translations
+12
1 hr
Selected
estrategia del océano azul
Definition from
Libro "La Estrategia del Océano Azul":
La estrategia del océano azul sostiene que los resultados de la competencia encarnizada no es más que un océano ensangrentado de rivales que luchan por los beneficios de una piscina cada vez más pequeña.
Example sentences:
...concluyen que, según la estrategia del océano azul, la empresa debe huir de la competencia y saber explorar nuevos territorios a través de ideas innovadoras que le permitan llegar a un público nuevo con una propuesta de valor. (Cámara Valencia)
El valor digital de la estrategia del océano azul (Sage)
La estrategia del Océano Azul: cómo encontrar tu mercado en un mar teñido de rojo (The Power MBA)
4 KudoZ points awarded for this answer.
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