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Poll: How often do you notice the source text was AI-generated before being sent to you for translation?
Thread poster: ProZ.com Staff
ProZ.com Staff
ProZ.com Staff
SITE STAFF
Aug 15

This forum topic is for the discussion of the poll question "How often do you notice the source text was AI-generated before being sent to you for translation?".

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Maria Teresa Borges de Almeida
Maria Teresa Borges de Almeida  Identity Verified
Portugal
Local time: 11:22
Member (2007)
English to Portuguese
+ ...
Other Aug 16

When you have some AI tools saying "if you paste the text, you are wondering about, I can help you rewrite it to sound more natural and human" we are going full circle, aren’t we? What a turnaround!
 
Lingua 5B
Lingua 5B  Identity Verified
Bosnia and Herzegovina
Local time: 12:22
English to French
+ ...
I spot it miles away Aug 16

The other day I was a grocery store and there was a marketing leaflet on the counter (about some of their products, promos). I just took a peek, and to my surprise, when I started reading I realized after only a couple od sentences everything had been AI generated, I mean the text. It’s either an AI translation or AI-generated marketing articles. It read so unnatural, weird and stiff. It was a printed brochure. I know marketing people use automation and AI a lot, but I never knew they would ac... See more
The other day I was a grocery store and there was a marketing leaflet on the counter (about some of their products, promos). I just took a peek, and to my surprise, when I started reading I realized after only a couple od sentences everything had been AI generated, I mean the text. It’s either an AI translation or AI-generated marketing articles. It read so unnatural, weird and stiff. It was a printed brochure. I know marketing people use automation and AI a lot, but I never knew they would actually print out something like that. I stopped reading after 3 sentences, as it was so disengaging and terrible to read. I’m 100% sure this marketing campaign was funded by their sponsors whose products are in the leaflet, and then they use AI. Food manufacturers always have a big marketing budget, mind you.

These were not short slogans or tag lines, but actually long engagement articles with narrative structure, which made AI sound even much worse.

[Edited at 2026-08-16 12:05 GMT] ▲ Collapse


Luis M. Sosa
Maria Laura Curzi
 
Luis M. Sosa
Luis M. Sosa  Identity Verified
Ecuador
Local time: 05:22
English to Spanish
+ ...
Fully agree with Lingua 5B Aug 21

I wonder how many marketing executives at major US and UK brands are aware of the damage that raw machine translation (MT) and AI translation are inflicting to their efforts to expand into foreign markets. How many of these executives are fully bilingual, and how many are just in a hurry to say 'hello' in a specific market?

I have noticed (very, very quickly) a lot of websites are leaving MT and AI translation to their own devices just to avoid penny damage to their bottom line.

Maria Laura Curzi
 


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Poll: How often do you notice the source text was AI-generated before being sent to you for translation?






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