Television Audience Measuring Glossary

Television Audience Measurement Glossary: an item can be searched either in alphabetical order by easy reference sections. Both access methods provide a powerful free text search feature. Organisations of TAM Research TAM survey design, sampling methodology & statistical terms Peoplemeter TAM meter functions, data collection & processing TAM data output measures, classifications & analysis software TV stations & services TV advertising, sponsorship & other promotions Signal transmission, receiving equipment & transmission pathways